Marco is a man obsessed with data, analytics, and measurement. Part strategic thinker, part artist, part analyst. It's this unique blend of skills that makes for someone perfectly suited to practice analytics, which is essentially the strategic application of data through the creative lens of data visualization.
He's worked in the advertising agency and digital product design field for years with the likes of PepsiCo, Air Canada, Scotiabank, Nissan, Toshiba, Air Miles, Bell, and many others, honing his skills in his free time.
Right now he is working with early stage startups through MaRS to help establish analytics as a core practice. Clients include Inbox Cube, eProf, Woof, and Luevo.